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THE JOURNAL | 15.09.2020

4 Facts about sustainable businesses that you probably didn’t know

We all love a sustainable business that produces something of value and strives to make a positive difference in the world.

We know that these brands work hard to achieve sustainability, but secretly, they do a lot more behind the scenes than most consumers are aware of. 

A lot of the good they do for the world is a quiet echoing that affects everyone. Here are 4 facts about sustainable businesses that you probably didn’t know: 

1. Sustainable businesses are improving your health 

The way in which sustainable businesses impact the world around them reverberates quietly, affecting so many aspects of the world that the public is largely unaware of. As soon as there is a reduction in the demand for plastic to be produced, we reduce the amount of microplastic that enters the environment.

Microplastic is everywhere - reducing microplastic pollution is paramount to the health of the world’s population.

According to the Journal of Environmental Science and Technology, “it's possible that humans may be consuming anywhere from 39,000 to 52,000 microplastic particles a year”.

What does plastic do in the human body? It causes diseases such as cancer and undermines the overall well-being of human beings. 

2. Sustainable businesses are better at waste management

Those that are better organised are better at organising - it’s logical. Sustainable businesses have to be accountable for every single product they release into the world - from sourcing their raw materials through to the disposal of the used end product.

If big brands were accountable for their soda cans, their plastic packaging, and the byproducts left behind after the manufacturing process, the world would be different.

Sustainable businesses consider the products that they choose to include in the manufacturing process with care, opting for ones that are easy to reuse or that can be disposed of without damaging the natural environment. 

3. They’re people-orientated

It takes a tremendous amount of dedication and planning to launch a brand that is truly sustainable. The kind of effort that goes into that is born from true passion and a determination to improve the world.

People who feel this committed to positive change, usually have a rooted interest in the well-being of others. It's not a prerequisite, but sustainable businesses almost always have “people care” written into their business ethos. 

4. Sustainable businesses have superb detective skills

An entrepreneur at the helm of a sustainable business has detective skills equal to none. They can spot a company that greenwashes and they can tell if the factory they want to work with is truly sustainable or not. It’s not about branding to them.

These entrepreneurs have a genuine passion for positive change and they can tell if someone shares that or not.

You don’t want to get on the wrong end of a sustainable businessman (or woman) sussing out whether or not you’re truly working sustainably. 


Sustainable businesses benefit the oceans, the rivers and the delicate ecosystems that are impacted by landfill sites.

They arrange beach cleanups, they support small ethical businesses, and they uplift humanity. By striving to make these changes, the effects reverberate throughout the world.

Do you want to support these efforts? Learn more about our beach cleanups, or connect with us on social media.