Sustainable fashion can replace the fast fashion industry, one of the most consumptive and damaging industries when it comes to sustainability and eco-friendliness. If we are all to be part of the solution and stop compounding the problem, we need to understand the important facts about sustainable fashion.
The fast-fashion industry encourages consumerism’s negative traits to shine through, damaging the environment. By opting only for fewer items in your closet that are high-quality and made to last, you can help to save the planet. Fast fashion is not made to last, it’s low quality requiring you to constantly buy new clothes to replace the stretched, faded, torn, and damaged older ones.
We have to realise that by extending the lifetime of each textile, we are reducing the demand for new textiles to be manufactured - a process that requires immense energy and demands enormous water usage.
The average garment only lasts for around 3 years. Less than one lifetime ago people wore their garments for double the amount of time that they do now. This is mostly due to the emergence of low-quality garments that are produced quickly and designed to last a few years, These manufacturers don’t practice ethical business, they’re known for polluting rivers, they’re one of the largest CO2 emission contributors and waste producers. Sustainable fashion isn’t only good for the environment. By Spending more per item, you’ll save on your overall wardrobe, too!
Sustainable fashion brands are making a massive difference. Not only are they paving the way towards better trading, ethical farming, and eco-friendly practices, but they’re also actively removing plastic waste and other litter from natural ecosystems. This is what Naeco does - we organise beach cleanups, removing all of the plastic we can reach and we process that plastic into high-quality and super soft textiles, turning waste into fashion.
According to Vogue Business, “the global apparel and footwear industry produced more greenhouse gases than France, Germany and the UK combined in 2018”. That is quite shocking. By switching brands and steering clear of cheap clothing, you can support the people that are doing the hard work to produce high-quality garments that will look great, for years to come.
⅗ of clothes are incinerated or dumped in a landfill and all of them could be recycled, regardless of their condition. When clothing is recycled, it’s not simply cleaned and repurposed. They’re broken down so that the very fibres are reconstituted into new textiles altogether. We can reduce the demand for growing cotton (a very water-intensive crop), save water, reduce pesticide use, and improve our soil health by recycling more of our used clothing.
Make a difference (it’s easy)
Say “no” to fast fashion. Find brands that are transparent about their processes, understand that the higher prices are going to give you a better garment that will last longer. Connect with like-minded people on social media channels and stay in touch with your eco-friendly goals.