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The unlikely collaboration came about when Jamie was trying to find the perfect gift for Jools to celebrate their 18th wedding anniversary earlier this year. Having worked with his friends at the UK label to create a retro high top handcrafted from Italian leather, Jamie and Jools decided they loved the finished result so much they should make more.
"I reached out to SEVEN FEET APART - a local company who make trainers I already wear and love. After many discussions, sketches, mood boards and mentoring, the JO-18 was ready. I absolutely loved the whole process and decided to share the love a little wider and make a few more. It was so much fun and I hope people love them as much as I do."
The principal designer of independent sneaker brand Seven Feet Apart, Antoine Delapierre says that the beauty of the white sneaker is in its versatility.
"It’s great with shorts and chinos on holiday or dashing through summer showers in the city. It’s a footwear style that never fails to look fresh. If you ask me, I wouldn’t limit the wearing of a beautiful white sneaker only to summer, as a white sneaker can be ever so crisp even against a backdrop of snow. "
With a lineage tracing back to the Industrial Revolution, the sneakers of Seven Feet Apart pair prime Italian leather with forward-thinking British design, thus creating a shoe founded on comfort, and built to last.
The limited edition collection is now available to buy on the brand's website, but with only 400 pairs available, you'll have to get in quick. You can take your choice from high top and low top in two exclusive colours - yellow and white or all white. The styles are unisex and available in sizes 3-12, so we look forward to seeing Jamie and Jools rocking their his and hers trainers soon!
The approach has been to create lasting change – a high value can come at a fair price, and each pair of the shoes leave a meaningful footprint in the community.
Sevens (as the kicks are called) are designed in St Albans in the UK. Each pair is crafted by hand for outstanding performance in family-run workshops in Portugal.