Does sustainability sound like something that’s pretty difficult to sustain? Like that diet that’s cued to start on Monday with vigour and enthusiasm?
The idea of a sustainable future sounds like there are sacrifices to be made. Ironically, this often makes it difficult to sustain on a long term basis, because you’re having to give something up. Trading the look you love for the sake of supporting renewable fabric producers, that’s also not sustainable because eventually, you’ll want to default back to the brands you love.
Naeco changes everything you know about sustainability and about fashion - especially men’s fashion. It’s the colliding point between two opposing industries, and, where they meet, there’s a calm cohesion.
Zak Johnson, the founder of this fashion brand, finds himself in his element when he’s treading clean ocean water or skimming over its surface as a kitesurfer. Through the years, he noticed the big blue ocean getting dotted with more and more litter and plastic. Zak saw this firsthand, and in response, decided to build a business that would bring an element of harmony into the world. Zak did this by uplifting the health status of the oceans and the earth, whilst introducing a new approach to fashion in the marketplace. So came the birth of Naeco - the brand that creates sustainable clothing. Naeco is so invested in the well-being of the ocean, it’s literally “ocean” spelt backwards.
Naeco has taken a different approach to every aspect of creating and sustaining a business in the men’s fashion niche. That means looking beyond just the actual textiles and fabrics we produce, but also reflecting on the methods in which we go about this process.
Naeco sources only sustainable fabrics to create high-quality fashion garments. 5% of all proceeds go towards funding beach cleanups and ensuring the “waste” that results from the cleanup does not go to a landfill, but finds a meaningful destiny that improves the health and life of the people and animals of the planet.
When you know better, you feel better. When you feel, you do better. Step into your style with Naeco for superior quality sustainable men’s fashion. We’re so confident that we’re introducing superior sustainable quality fashion into the marketplace that all of our products come with a 5-year no-questions-asked guarantee.
Want to take your passion to the next level and become a helping hand? Contact us to learn about our ocean clean up initiatives. We always welcome volunteers.