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THE STATE OF FASHION

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“EVERY YEAR MILLIONS OF PLASTIC BOTTLES END UP IN THE OCEAN AND LANDFILL, IMPACTING OUR ENVIRONMENT. WE TAKE THESE BOTTLES AND GIVE THEM A NEW LIFE IN THE FORM OF RECYCLED NANO FABRIC.”

Zak Johnson
Founder

The negative environmental impact of the fashion industry throughout history is monumental, and this needs to change. Fashion is the third most polluting industry in the world and one of the largest consumers of water - with 20% of industrial water pollution coming from textile treatment alone.


Naeco clothing is made from recycled, ethical RPET fabric, which is produced by collecting waste destined for the ocean, and our new t-shirts are made from 100% sustainable bamboo viscose.

With the planet now on a gentle simmer, there’s no question that all industries should look at sustainability as more than just a marketing term. The apparel industry, which creates 53 million tonnes of landfill waste a year (73% of clothing ends its life in the dump), is set to expand considerably by 2030 and is one of the world’s biggest polluters. This has to change. We need more brands to stand up and take note of these growing environmental concerns - this is why Naeco is an ethical fashion brand with sustainability at its core.

Our fabrics

All fabrics play their part in the pollution of our planet so we strive to find the ones with minimum impact. The fabrics we use are what sets us apart from other brands. We have spent huge amounts of time researching and developing fabrics that work well in and out of the water, but create as little impact on the environment as possible.


When looking at the figures of energy used to create each kg of raw material fibre, it becomes clear that our RPET and bamboo fabrics use far less energy than any other virgin textile that is currently produced. RPET even uses less energy than virgin polyester that is found in nearly all other synthetic clothing.

Material / Fibre Energy use in MJ per KG of fibre

RPET (Recycled Polyester)

66

Viscose (Virgin)

100

Polypropylene (Virgin)

115

Polyester (Virgin)

125

Acrylic (Virgin)

175

Nylon (Virgin)

250

The fashion industry is a massive consumer and polluter of our freshwater, and one of the biggest culprits is cotton - yes, even organic cotton. Despite only occupying 2.4% of the world’s cropland, cotton accounts for 24% of the world’s insecticide use and 11% of pesticides. Toxic chemicals washing into waterways and entering the ecosystems is becoming a major source of pollution, especially in developing countries.


Ever thought about how much water it took to make your cotton t-shirt? How about three years worth of drinking water for one t-shirt!
That’s a lot of water; 2,700 litres to be exact. This is why we avoid using cotton at Naeco, so we can ensure that our water footprint is as minimal as possible.

Wear to waste

Just last year Britons binned 300,000 tonnes of clothes worth £12.5 billion due to the rise of throwaway fashion. Each person put an average of eight items in the bin, meaning that every household wasted clothes with a purchase value of almost £500.


In the U.S., Americans bin over 14 million tonnes of textiles a year, and over 99% of these items could have been recycled or reused. Sadly more than 85% ends up in landfills.

Eco brands getting it right

Consumers may assume that eco-friendly fashion items will cost significantly more in comparison to cheap and convenient fast fashion, but this isn’t necessarily true. We don’t believe in disposable fashion that ends up in landfills at the end of each season. At Naeco we create high-quality, timeless clothing that will last for a long time, so your cost per wear will be significantly lower than with a fast-fashion piece that comes apart within the first month.

This is only the beginning

We take pride in powering the future of high-quality, sustainable fashion, and leading change. We’d love to take you along on this ride - we promise it’ll be smooth sailing from here on out!

SAVING THE OCEAN

WITH

RE-BORN
FABRICS

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