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OUR BRAND VALUES


Look good. Do good. Feel good.

We believe that wearing luxury clothing should not mean that you have to compromise your ethics. This is why quality, excellence and sustainability are at the forefront of everything we do.

We create luxurious, well-fitting and comfortable clothing - so you can do good while looking your best.

We're in the business of saving our oceans

80 percent of plastic bottles never get recycled - and although they are designed to be used only once, they stick around for hundreds of years. The environmental impacts that accompany this mass consumption are devastating to our planet and ultimately threaten all life on Earth, to the point where by 2050 there will be more microplastic in the ocean than fish!


Here at Naeco, we've managed to do something about this by taking used plastic bottles from the ocean and making them into the most comfortable and tailored clothing you’ve ever worn.

Luxury. Re-Born.

Naeco garments not only look great but are also made from 100% recycled plastic or other sustainable materials. Each pair of shorts saves 15 bottles from harming our planet, and each t-shirt is made from 100% sustainably sourced Why bamboo fibres?, in turn saving 2,700 litres of water in comparison to cotton.In a world that’s polluted by fast fashion and mass consumption, we are striving to make changes towards a more sustainable future.
Our goal is to offer a more ethical approach to fashion by aligning great quality and design to our core values and ethics.

NAECO = OCEAN

Naeco - ocean spelt backwards - is not your average luxury clothing brand. Our heritage spans back billions of years, since the beginning of the oceans.
Our brand grew out of a passion for the ocean and the sports around it including surfing, kite surfing, sailing and swimming. These sports rarely require an engine to partake in them, allowing for complete bliss and a deep connection with nature. This deep connection with the ocean is why we built our business, and why we chose to be a business that reduces waste, recycles and makes a difference.

Elegance meets the latest technology.

Inspired by elegant British tailoring, our clothing has a timeless, tailored look, while maintaining a high quality standard and a contemporary edge.
We make use of the latest technology when creating sustainable fabrics, as well as our digital printing techniques. We incorporate themes of natural wonders, endangered ocean wildlife and coral reefs in hopes of harnessing this connection with nature to inspire our customers to become closer with our oceans.

Sustainability and ethics

We donate our time, services and a minimum of 5% of our profits to help ocean charities and organisations all over the world so that they can continue to protect what’s irreplaceable. Staying true to our core business values has helped us create a company that we are proud to run and work for.
Our drive and passion to make a difference are at the heart of everything we do at Naeco.

Our oceans are the lifeblood of planet earth and we manufacture most of our garments by rescuing plastic from them and crafting eco-friendly 100% recycled fabric that is recyclable itself. Our non-RPET garments are made from 100% bamboo fibres, which significantly reduce the amount of pesticide use and water consumption in the textile industry. This ultimately helps us preserve water, the Earth’s most precious resource.

Naeco is ethical from start to finish.

We are not ignorant to the fact that our own business activity has an impact on the environment and can easily become part of the problem - our workshops, salaries, working conditions and processes could all have an impact. This is why in addition to our sustainable products, we also take pride in being a 100% ethical business, where all of our staff gets paid a living wage.


We constantly work to monitor our business practices closely and offer transparency to our customers, and we constantly aim to do more and to educate others by sharing our learnings.

Quality

We keep exceptional standards when producing our garments. Our criteria for the best product rests on comfort, style, function, repairability and durability.
One of the most direct ways in which we can limit our environmental impact is by creating goods that last or that can be recycled, so the materials in them remain in use in a circular economy instead of ending their life cycle in a landfill.

We don’t believe in fast or seasonal fashion. We believe in creating products that are timeless and durable. Using traditional British tailoring techniques, we have designed clothing that we believe is a future classic - something you can wear on the ocean or out for dinner in the evening. We believe that true style is eternal. We consider every area of our business to stay true to this value, right down to packaging our products in their stunning recycled boxes and the renewable energy provider we use to power our infrastructures. We are dedicated to delivering unparalleled craftsmanship and lasting quality while maintaining the highest standards.

Awareness

We live in a world where it’s impossible not to know what’s going on around us, and thus consumers are becoming increasingly aware of the consequences of fast fashion and the textile industry.


We try to educate our customers in our processes and where our materials come from so they can make conscious choices when it comes to fashion. We even offer ways to get involved in saving our oceans directly with our Ocean Protector Squad programme.

SAVING THE OCEAN

WITH

RE-BORN
FABRICS

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