“Every year millions of plastic bottles end up in landfill, impacting our environment. PET bottles are taken and given a new life in the form of material.“


Based in London, Naeco launched as a more tailored approach to men's beach and swim shorts. Naeco was born out of a need, a need to rid the ocean of the terrible plastic contamination. Our founder, an avid kite surfer and scuba diver decided there had to be something more constructive we can do with plastic that was found in the ocean.


Combining his years of entrepreneurship and his world class ecommerce experience he set out to build a fashion brand that encompasses luxury and sustainability. He set out working with designers and manufacturers to design the best swim shorts he could alongside a whole arsenal of sustainable luxury clothing designed for beach to bar.  


Naeco Original's are a swim short that is elegant enough to wear anywhere - from swimming and kite surfing, partying on the riviera or lunch aboard a yacht. These are the Saville row of the sustainable luxury sector. We based our design on a classic pair of tailored chinos ensuring the most elegant fit with the tough durability of a swim short.


At the core of everything we do here at Naeco is a desire to fight the scourge of plastic pollution that blights our oceans. Whether that involves designing and making swimwear with as low an impact as possible from 100% recycled and recyclable plastic fabric, arranging beach clean operations, or using our voice to encourage others to consider how they can reduce their reliance upon single-use plastics.

Plastics play an important role in almost every aspect of our lives. This is a huge problem, we now use about 20 times more plastic than we did 50 years ago. However, we can optimise the lifespan of plastics by reusing and recycling items as many times as possible.

Plastic bottles are collected and pass through a series of steps of cleaning and crushing to obtain plastic flakes which, through a mechanical process are converted into rough polyester spun fibre that is manipulated to obtain the final quality. This recycled yarn is then used to develop our fabrics.