RECYCLED ORGANIC COTTON

Our Recycled Organic Cotton is made from the scraps taken from the cutting room floor. It comes from any excess material produced during the production of yarn, fabrics and textile products, e.g. selvage from weaving and fabric from factory cutting rooms. This fabric is sorted, cleaned and respun into new fibres and fabrics. Recycling one tonne of organic cotton can save 765 cubic metres (202,000 US gal) of water.

WHAT IS RECYCLED ORGANIC COTTON?

It is made from manufacturer waste rather than consumer waste. Which means the scraps, rejects and trimmings that never make it into the customer’s hands have been given new life and repurposed into something useful, rather than being trashed.

ORGANIC VS RECYCLED ORGANIC

While organic cotton requires a great deal of energy and water to produce - as much as 660 gallons of water, pre-consumer recycled cotton requires much less. And while even organic cotton can be subject to the vast wastage that goes into garment production – through which up to 20% of fabric is wasted – this pre-consumer approach attempts to help correct this issue. By recovering the cotton scraps leftover from the creation of other products like T-shirts this model helps to minimise waste and divert products away from landfill in the process.

IT'S GOOD FOR THE ENVIRONMENT

Our bamboo t-shirts are made from the softest, most luxurious fabric you’ll ever touch. It feels amazing on the skin and is more breathable than cotton. It is also hypoallergenic and anti-bacterial - which means you can say goodbye to those pesky armpit stains white t-shirts are known for - so your gym sessions and warm Summer days will be a breeze.

AN EVEN BETTER ALTERNATIVE

So when thinking about the environmental responsibility of your purchases, organic cotton doesn’t represent the only ‘sustainable’ option out there. All recycled cotton is certainly more sustainable than that which has been created new. But pre-consumer recycled cotton is even better for the planet, because it doesn’t require quite so much energy to produce and it also helps to stop fashion’s wastefulness in its tracks.