THE STATE OF FASHION

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“EVERY YEAR MILLIONS OF PLASTIC BOTTLES END UP IN THE OCEAN & LANDFILL, IMPACTING OUR ENVIRONMENT. WE TAKE THESE BOTTLES & GIVE THEM A NEW LIFE IN THE FORM OF RECYCLED NANO FABRIC”

The environmental impact of the fashion industry throughout history are frankly embarrassing and this needs to change. Fashion is the third most polluting industry in the world, and one of the largest consumers of water. There is now great pressure on brands worldwide to be socially and environmentally responsible. NAECO swim shorts are made from recycled, ethical RPET fabric. This fabric is produced by collecting waste destined for the ocean. NAECO makes tailored luxury swim shorts for men from this recycled fabric.

With the planet now on gentle simmer, there’s no question that every industry is starting to consider sustainability as more than just a term futurists roll out. And the apparel industry, which creates 53 million tonnes of landfill waste a year (73% of clothing ends its life in the dump), is one of the world’s biggest polluters.

Given that the global population will have lifted 16% by 2030, there will be hordes more earthlings who will need dressing, and a growing middle class who will have more dollars with which to buy stuff. This sustainability thing isn’t going to go away.

The GFA held its annual Copenhagen Fashion Summit – the world’s largest sustainability conference. It counts 93 global companies, representing 207 brands, as committing to its goal. We need more brands to stand up and take note of these environmental impacts and at NAECO we are building a sustainable fashion brand from the ground up.

Fabric

The fabrics we use are what set us apart, we spent huge ammounts of time researching and developing fabrics that would work well in and out of the water but create as little impact on the environment as we could. All fabrics play their part in the pollution of our planet so we strive to find the ones with minimum impact. When looking at these figures of energy used to create each KG of raw material fibre we can see that our RPET fabric uses far less energy than any other Virgin product produced. It even uses less energy than virgin polyester that is found in nearly all other swim shorts.

Material/ Fibre                                                               Energy use in MJ per KG of fibre

 

RPET (Recycled Polyester)

66

Viscose (Virgin)

100

Polypropylene (Virgin)

115

Polyester (Virgin)

125

Acrylic (Virgin)

175

Nylon (Virgin)

250

Water

The fashion industry is a massive consumer and polluter of our fresh water. And one of the biggest culprits is cotton. Despite only occupying 2.4% of the world’s cropland, cotton accounts for 24% of the world’s insecticide use and 11% of pesticides. Toxic chemicals washing into waterways and entering the ecosystems, is becoming a major source of pollution, especially in developing countries.

Ever thought about how much water it took to make your cotton t-shirt? How about three years worth of drinking water for one t-shirt! That’s a lot of water; 2,700 litres to be exact. At NAECO we try to avoid using cotton and ensure we research the water used to make our fabrics.

 

Wear To Waste

Britons binned 300,000 tonnes of clothes worth £12.5 billion last year as the rise of “throwaway” fashion led to 300,000 tonnes of textiles ending up in landfill. On average each person put eight items in the bin, meaning that every household wasted clothes with a purchase value of almost £500. Americans over 14 million tons of textiles a year.

Over 99% of the clothing thrown away in the US can be recycled or reused, but sadly more than 85% ends up in landfills.

Eco Brands Getting It Right

Consumers may assume that eco-friendly fashion items will cost significantly more money to purchase in comparison to cheap and convenient fast fashion. This assumption is well-reasoned due to the lack off economies of scale for eco-friendly materials and manufacturing. However, there are now many brands producing high-quality and on-trend pieces that are affordably priced just like NAECO. These sustainable items will also provide more wears and comfort than your average fast fashion piece.

SAVING THE OCEAN

WITH

RE-BORN
FABRICS